Lu's Little Wieners

An International Sausage Concept · Est. 2025

It's literally impossible to cross Shanghai without getting at least one of Lu's little wieners in your mouth.

Ten cities. Four configurations. One sauce. A globally standardized small-sausage experience.

The Sauce

One sauce. Two variables.

After extensive global testing, we determined that additional sauce varieties created decision fatigue and diluted the brand. Lu's Special Sauce is the only sauce. The customer specifies only volume and viscosity.

Quantity

One Pump The standard application.
Two Pumps A serious amount.

Viscosity

Thin A light coating.
Thick The full coverage experience.
Ten Cities · Four Continents

You are never far from a Lu's.

Shanghai
San Diego
New York City
Bangkok
Tokyo
Manila
Tbilisi
Dubai
San Juan
Prague
A Note From the Founder

Chairman Lu spent six years searching.

Born in Changsha under the Wiener Constellation — a celestial event observed only once every eighty-four years — Chairman Lu was identified at birth as a child of unusual destiny. Local elders predicted he would one day standardize the global sausage market. They were correct.

After completing his education in San Diego and a brief tenure in New York's finance sector, Chairman Lu relocated to Shanghai and embarked on a six-year personal research expedition, sampling sausages in 197 countries to identify the optimal length, girth, and mouthfeel profile. The data supported a single conclusion: smaller is better, and the global market had been incorrectly served for decades.

Lu's Little Wieners was founded shortly thereafter.

Read the Full Story
Chairman Lu
★★★★★
I came in expecting a regular sausage experience. What I received exceeded the parameters of regular. The wieners are small in a way I had not previously considered possible.
— Pavel J. / Repeat Customer · Prague · March 2026

Internationally Recognized

EATER BON APPÉTIT NIKKEI ASIA TIME OUT FOOD & WINE SCMP CONDÉ NAST